IIf you're a broker in Agra, you're probably already on 99acres. Maybe MagicBricks too. You've listed your properties, paid for visibility, and waited for the leads to come in.

So where does BrokerGully fit in? Is it a better version of the same thing? No. It's a different thing entirely.

What 99acres and MagicBricks actually do

Property portals are B2C marketplaces. They connect buyers to listings. Their value proposition is reach: they have a large audience of property seekers, and if you pay to be visible, some of those seekers find you. That's useful. But there's a fundamental limitation. Portals are designed for buyers who are already in research mode — browsing, comparing, shortlisting. They are not designed for what happens on the broker-to-broker side of the business.

The problem portals don't solve

Here's the situation every broker knows. A buyer calls you. They want a 2BHK in Shahganj. You work Dayalbagh. You tell them you'll see what you can do, and most of the time the lead just goes cold. Or a buyer reaches out for something in your area, but their budget doesn't match. Or they want commercial property and you work residential. These are not problems that a portal listing solves. The buyer is not browsing 99acres at this point. They've called you directly. The inquiry is live, it's specific, and you either have somewhere to route it or you don't. Most brokers don't. So they drop it.

What BrokerGully actually does

BrokerGully is not a B2C portal. It doesn't put your listings in front of buyers searching online. It's a B2B network. It connects brokers to each other, so when a live inquiry arrives that you can't service, you have somewhere to send it that isn't a dead end. You post the inquiry on BrokerGully. A verified broker who covers that area picks it up. They handle the buyer. When the deal closes, you both earn.

So do you need both?

Yes, for different reasons. If you want buyers who are browsing online to find your listings — you want a portal presence. 99acres and MagicBricks serve that part of your pipeline. If you want to stop losing the live inquiries that come in for areas, types, or budgets you don't cover — you want BrokerGully. Portals have no mechanism for that. Think of it this way: portals help you fish in a bigger pond. BrokerGully makes sure the fish you can't use end up with a broker who can, and you still get a share of the catch.

One thing portals will never offer

There's a specific type of inquiry that portals structurally cannot help with: the out-of-region call. A buyer calls a broker they found through a referral — you. You work Dayalbagh. They want a plot in Tajganj. No portal solves this. The buyer isn't browsing. They've already chosen to call you. What they need is someone who works Tajganj. BrokerGully is the mechanism that connects you to that person, gets the inquiry into the right hands, and makes sure you're compensated for originating the lead.

The bottom line

Add your patch to BrokerGully.

Register on BrokerGully, add your coverage area, and start routing the inquiries you can't service — while earning your share when the deal closes.